SEO Tips - Free Search Engine Optimization Tips

Monitoring the results

In order to see the results that the SEO campaign had, you must know where you started. At the beginning of the campaign, write down somewhere the average traffic in the last month and the positions in SERP for the keywords that you are going to optimize.

You can check the SERP of the site for a keyword with:

Seomoz

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SEO Linking

We speak of 3 different types of links which help with SEO:

1. Internal links – from one page from the site to another page of the same site. These links help with faster indexing the site by the crawlers but also transmit the authority between pages. For example, if the main page of the site is important and has many links, adding an internal link on it to a secondary page, you can increase the importance of the latter. With internal links and with the no-follow attribute you can control what the SEO specialists call “internal link juice”.

2. External links – links from your site to other sites. Here it matters, as much as possible, to add links to sites which are relevant for the field of your own site. For example, if you have a site about cars, it is best to add a few links to other important car sites. I will give you a concrete case.

3. Inbound links (IBL) – links which others make to your site. Not only will you receive traffic from the sites where your links are posted, but they will also send you their link juice. The more important the site you receive link from, the more Google will consider your site as being important and will raise it in SERP, will take it out of supplemental index or will completely index it. The form of the IBL is also important on the respective site: you mostly benefit from an increase in SERP if the IBL comes to you with a keyword in the anchor text. So, for the site with the eggs, an IBL will have more value if the link is added as “Colored Eggs” than if it is added as “visit an interesting site HERE”.

IBL’s are the most important and are outside your control (with internal and external you have complete control) so you must obtain them through 3 methods:

1. Link exchange – you ask for a link on another site, at the same time adding a link to them from your site
2. Paid linking – you buy a link on another site
3. Quality content – by writing a quality content, you will receive links to other sites, which will contribute to raising the pages with the respective content and implicitly of your whole site. He quality contents can be virally extended, so it has unlimited potential.

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On-Site Optimization

On-Site Optimization refers to the optimization of the website “infrastructure”:

1. Tag <title>
2. Meta tags
3. Alt tags on the images
4. Text formatting (headings, bold, italic)
5. robots.txt file

The title tag is maybe the most important here, not only for the SEO but also for the CTR (click through rate) in the SERP (search engine results page). The title of each page must be different, so that it won’t be considered duplicate content, but it should have 2-4 keywords. For example, a page title of type:

Kw1, kw2 – site name, description with kw3 in it (in my opinion the most appropriate method)

Most of the meta-tags are informative, the only ones that mater being the meta description and meta keywords. Whatever is written in the meta description will appear as title in SERP. It’s important to have one or two keywords here too.

The headings, bolding and italicizing the text matters less, but it matters. Obviously, keywords are bolded, not something else. The idea is that the search engine sees the mark-up as a bolded word, so it decides that it is more important than the rest of the page and might be a keyword.

Robots.txt is a file in the root of the site from where you can control the way that the SE crawlers index your site. You can ask them not to index certain pages with the no-index attribute or not to transfer from the authority of the site (for example pagerank) with no-follow. With robots.txt and some internal linking, you can control the total PageRank on the site and focus it only in some important pages.

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Choosing a good domain name

There are a few tricks we can use to choose a SEO friendly name for the domain. For example, the domain containing keywords will be much more visible. But it’s not good to exaggerate and give names to your domain like: www.keyword1-keyword2-keyword3-keyword4-keyword5.com because in this case here is a great chance that you will be penalized. Choose a name for your domain as short as possible , even if a domain name can contain even 67 characters. It is preferable that the users can access your site by typing a word as short as possible.

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Market and keyword study

You must know the domain your site is part of. Is a niche with few competitors? Does it compete with high authority and age? Are there serious competitors only on the first 5 places, or re they competing up to pages 3-4 in SERP? So , the first thing to do is see who youare optimizing against.

Keywords must be also studied in comparison with the competition. In order to find the right keywords, you must see which ones are looked for by the users on the search engines. You can do this with several free tools which can be found on the internet:

Google Adword Keyword Tool

Good Keywords

The most searched keywords should not always be the targeted ones. “Long-tail” type keywords can bring much more traffic than the main ones, because they are easier to be brought in top.

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SEO Plugins Wordpress

All in One SEO Pack

Custom Permalinks

Sitemaps

Google (XML) Sitemaps Generator for Wordpress

Meta

SEO Title Tag

Head Meta Description

Social Bookmarking

Social Bookmarking Realoaded

Feeds

Wordpress Feedburner Plugin

Backup

Wordpress Database Backup

Adsense

Adsense Deluxe

Adsense Manager

Images

WP lightbox JS Wordpress

This is a very simple guide on which plugins you can install to increase your blogs performance in the search engine rankings.

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Essential Terms

Anchor text - is the hyperlinked words on a web page , the words you click on when you click a link. For example, in code <a href=http://www.allseotips.com />Free SEO Tips</a> the anchor text is “Free SEO Tips” in optimizing anchor text has a critical role.

Feed - A feed is the syndicated content from a blog. Syndicated blog content is aggregated and delivered via a feed reader to subscribers.

BlackHat SEO - Refers to an optimization strategy, a person who uses dirty tricks to bring his site up in search engines. Spam, creating content generated automatically, generate inbound links automatic or keyword stuffing are some classic examples of Blackhat SEO.

GoogleBot - The robot (or crawler) used by Google to index sites on the Web.

CTR - Clickthrough rate, or rate that a human user will click on a link, an ad, a picture, a result in Serp, etc.

IBL - inbound link, or link coming to your site from another site.

Keywords - keywords can be defined as the specific terms used by person to search for something on the internet.

Link Juice - The link popularity that passes from any given link to the page it’s linking to.

Long Tail - Keyword phrases with at least three, sometimes four or five, words in them. These long tail keywords are usually highly specific and draw lower traffic than shorter, more competitive keyword phrases, which is why they are also cheaper.

Niche - a subject or a very specific market.

Nofollow - an attribute used for links used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index.

OBL - outbound link, or link that goes from your site to another site.

Plugin - a plugin is a module that can attach to an informational platform, in our case Wordpress, usually producing a very specific effect.

PR - PageRank is a numeric value that represents how important a page is on the web.

RSS - is a family of Web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and video in a standardized format. An RSS document (which is called a “feed”, “web feed”,or “channel”) includes full or summarized text, plus metadata such as publishing dates and authorship.

SERP - Acronym for Search Engine Results Page, the page delivered to a searcher that displays the results of a search query entered into the search field.

SEM - The process of building and marketing a site with the goal of improving its position in search engine results. SEM includes both search engine optimization (SEO) and search advertising, or paid search.

SEO - The process of making a site and its content highly relevant for both search engines and searchers.

XML - Extensible Markup Language

URL - Uniform Resource Locator.

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