Archive for 'SEO Guide'

How to not start link building for a site - mistakes in seo

All market is full with lots of tools that promise top 10 positions in Google,100000 backlinks in seconds and other cracks.
I will give you a list of things to NOT to do in a link building strategie.

1) Do not submit your site to more than 50 directories in a month.This are types of directories where are you sure your  site will appear.

Submit to more and you will get the sandbox effect upon your site.

2) Do not make link exchanges site wide.Site wide means with the whole site.You will see it doesnt help you more than a link exchange with a page relevant that is positioning good in SERPS.

3) Do not place your link in forums signature.You will see no difference in SERPS.Why? its like the site wide Link exchange but more irrelevant

4) Do not make Link exchanges with sites that have more than 100 links on a page(internal links and external links).First of all G will see that page spamy.Try to place on more pages more than 100 internal links,wait 3,4 days and check the messages from webmaster tools.You will get a message from googlebot that warnings you have lots of links on pages.

The second reason is that the PR juice will be devided in 100 pieces and you will have 1/100 pieces from the “cake”.This is valuable in case that all 100 links are relevant with the spamy page.

5) DO NOT USE STUPID ANCHORS if you submit your site to a directory articles or somewere else. USE ONLY KEYWORDS that you want to optimize.

6) In a linking exchange if an anchor is used on a page more then once to different sites,theres a problem.What should you do? add - to the anchor in case you cant use other keywords. Why? Google makes escape to nonalphanumeric characters in a search result.So why dont to try it in anchors. If you search seo or seo - in Google you get same results.

7) Do not make lots of backlinks in a short time whitout to be very relevant!!You will get the sandbox effect!

8 ) Link exchanges or one way links MUST BE MADE only with relevant content to your site.DONT LOOK for Page Rank..You need higher ranks in SERPS not a bigger PAGE RANK.

9) Use in exchanging, URLS that have keywords in them.This is crucial.

10) Do not create sites on the same IP for exchanging links between them.They have no value.

11) Do not make exchanges only with the home page of the site.Use internal pages from your site  in Link exchanges.

Place a link to your site with refference to this article,if you want to use this post!!

Link To This Post
1. Click inside the codebox
2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox

What was Google sandbox and what is today

Sandbox was a penalty for sites who gained relatively fast backlinks in short time.It was an automated process with a drastic effect in SERPS.Most of pages that are in sandbox drop lots of positions and end on the bottom of rankings and they stay there for a lot of time.

Lots of webmastes who “think” that sandbox means, are saying that a solution to escape from sandbox effect is to gain more links,more valuable links,lets say more relevant links with PR for your optimized page.This is a mistake because if links are that that put your page in sandbox,why are you trying to gain more backlinks?

I tested a lot on sites that are in sandbox and the only solution to get out of there in SHORT TIME IS TO ELIMINATE THE BACKLINKS THAT BURYED your pages in sandbox.Once I had a page on another site of mine with games.I tryed to get backlinks for it,aprox 10 links site wide from other 10 sites of games with PR between 3 and 4. In 2 weeks that page droped lot of positions in SERPS and I loosed at least 80% traffic from it(aprox~800 UV/day).After 2 weeks I thougth that those 10 links site wide must be the reason for sandbox effect and then I deleted 60% of them from parteneres sites. They were all one way links.

In 4 days my page went up again in SERPS to 3th positions and my traffic doubled.

THE SOLUTION WAS TO ELIMINATE BACKLINKS THAT BURYED ME IN SANDBOX.

As a matter of fact,not numbers of backlinks can drop you in SERPS but the PR from them can.If you have a new page/site for at least 3 month indexed in Google and you gain 2 backlinks of PR6 to it, be surrely you will see the effect. If they are natural links,links placed in article that correspand to an natural phrase(Phrases can be tested if they have a logical sens and they are human relevant with very simple alghoritms ) you will see no sandbox effect.

Nowadays Google is positioning pages in SERPS with a new alghoritm.Fresh content gain 100% rise in SERPS and after a month they drop …a lot….All  new pages are happening this.

Is not Google dance, its not sandbox its a new pain that you have to fit with.

Place a link to your site with refference to this article,if you want to use this post!!

Link To This Post
1. Click inside the codebox
2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox

What is PageRank?

In previous posts we talked about what are backlinks and anchor text , today i will talk about pagerank.

Many wonder what is the Page Rank (PR ™) and what role it has in relationship with the search engine optimization (SEO). PageRank is a value between 0 and 10 assigned by the Google algorithm, which quantifies link popularity and trust among other factors.

Formula developed by Google to determine a web pages pagerank:

PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))

Where:

PR(A) is the PageRank of a page A
PR(T1) is the PageRank of a page T1
C(T1) is the number of outgoing links from the page T1
d is a damping factor in the range 0 < d < 1, usually set to 0.85

It also means that if a page has no links to it (no Backlinks) will receive a low PR of 0.15 (1 - 0.85).
A sure way to gain Page Rank is to submit your site to web directories and make link exchange with websites from the same niche.

Place a link to your site with refference to this article,if you want to use this post!!

Link To This Post
1. Click inside the codebox
2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox

Anchor text of a link

In previous post , what are backlinks , i was talking about backlinks quality, but still i have not written anything about the anchor text of a backlink. It is an important factor, as well as many others who value a backlink.

What is an anchor text?
I already explained this in Essential Terms post , Anchor text - is the hyperlinked words on a web page , the words you click on when you click a link. For example, in code <a href=http://www.allseotips.com />Free SEO Tips</a> the anchor text is “Free SEO Tips”.

Everybody knows that it’s indicated to have IBL from sites with the same niche, and keywords that makes link to the site must be relevant.
Anchor text of a link becomes more relevant and more powerful if the keyword which connects to the site or page has assignet TITLE on him.

How you see which is the most powerful site on a google search after anchor?
Type on Google allinanchor:keyword

How do you see what anchor have your links?
Go to Google Webmaster Tools> Statistics> What Googlebot sees where you found “in external links to your site”. Those are anchor texts refer to the pages of your site.

Where is good to put links with anchor text?
In your content.

Place a link to your site with refference to this article,if you want to use this post!!

Link To This Post
1. Click inside the codebox
2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox

What are backlinks?

Basically backlinks are a link from another website to your website.

Backlinks are one of the most important aspects you need to consider when you’re trying to build a higher ranking in the search engines. In conditions in which your page focuses on a topic (for example music), Google analyzes the content of the web page and positions in a search. But how does this work? There are millions of pages talking about the same topic, why would you on the first page in Google? It’s simple, Google count links to your page and will receive a ranking (page rank) following which it will determine the position in the search engine according to the backlinks to your page.

The number of backlinks which recommend a site or a page is an important factor because the number of backlinks influence the positioning of sites to search. The quality of backlinks is an important factor. I said earlier that the number of backlinks sites is an important factor, but if the IBL sites are of poor quality, then this number is almost irrelevant. IBL sites must be of quality,the quality is not given only by the Page Rank, but by age, or the popularity of a site.

Place a link to your site with refference to this article,if you want to use this post!!

Link To This Post
1. Click inside the codebox
2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox

Monitoring the results

In order to see the results that the SEO campaign had, you must know where you started. At the beginning of the campaign, write down somewhere the average traffic in the last month and the positions in SERP for the keywords that you are going to optimize.

You can check the SERP of the site for a keyword with:

Seomoz

Place a link to your site with refference to this article,if you want to use this post!!

Link To This Post
1. Click inside the codebox
2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox

SEO Linking

We speak of 3 different types of links which help with SEO:

1. Internal links – from one page from the site to another page of the same site. These links help with faster indexing the site by the crawlers but also transmit the authority between pages. For example, if the main page of the site is important and has many links, adding an internal link on it to a secondary page, you can increase the importance of the latter. With internal links and with the no-follow attribute you can control what the SEO specialists call “internal link juice”.

2. External links – links from your site to other sites. Here it matters, as much as possible, to add links to sites which are relevant for the field of your own site. For example, if you have a site about cars, it is best to add a few links to other important car sites. I will give you a concrete case.

3. Inbound links (IBL) – links which others make to your site. Not only will you receive traffic from the sites where your links are posted, but they will also send you their link juice. The more important the site you receive link from, the more Google will consider your site as being important and will raise it in SERP, will take it out of supplemental index or will completely index it. The form of the IBL is also important on the respective site: you mostly benefit from an increase in SERP if the IBL comes to you with a keyword in the anchor text. So, for the site with the eggs, an IBL will have more value if the link is added as “Colored Eggs” than if it is added as “visit an interesting site HERE”.

IBL’s are the most important and are outside your control (with internal and external you have complete control) so you must obtain them through 3 methods:

1. Link exchange – you ask for a link on another site, at the same time adding a link to them from your site
2. Paid linking – you buy a link on another site
3. Quality content – by writing a quality content, you will receive links to other sites, which will contribute to raising the pages with the respective content and implicitly of your whole site. He quality contents can be virally extended, so it has unlimited potential.

Place a link to your site with refference to this article,if you want to use this post!!

Link To This Post
1. Click inside the codebox
2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox

On-Site Optimization

On-Site Optimization refers to the optimization of the website “infrastructure”:

1. Tag <title>
2. Meta tags
3. Alt tags on the images
4. Text formatting (headings, bold, italic)
5. robots.txt file

The title tag is maybe the most important here, not only for the SEO but also for the CTR (click through rate) in the SERP (search engine results page). The title of each page must be different, so that it won’t be considered duplicate content, but it should have 2-4 keywords. For example, a page title of type:

Kw1, kw2 – site name, description with kw3 in it (in my opinion the most appropriate method)

Most of the meta-tags are informative, the only ones that mater being the meta description and meta keywords. Whatever is written in the meta description will appear as title in SERP. It’s important to have one or two keywords here too.

The headings, bolding and italicizing the text matters less, but it matters. Obviously, keywords are bolded, not something else. The idea is that the search engine sees the mark-up as a bolded word, so it decides that it is more important than the rest of the page and might be a keyword.

Robots.txt is a file in the root of the site from where you can control the way that the SE crawlers index your site. You can ask them not to index certain pages with the no-index attribute or not to transfer from the authority of the site (for example pagerank) with no-follow. With robots.txt and some internal linking, you can control the total PageRank on the site and focus it only in some important pages.

Place a link to your site with refference to this article,if you want to use this post!!

Link To This Post
1. Click inside the codebox
2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox

Choosing a good domain name

There are a few tricks we can use to choose a SEO friendly name for the domain. For example, the domain containing keywords will be much more visible. But it’s not good to exaggerate and give names to your domain like: www.keyword1-keyword2-keyword3-keyword4-keyword5.com because in this case here is a great chance that you will be penalized. Choose a name for your domain as short as possible , even if a domain name can contain even 67 characters. It is preferable that the users can access your site by typing a word as short as possible.

Place a link to your site with refference to this article,if you want to use this post!!

Link To This Post
1. Click inside the codebox
2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox

Market and keyword study

You must know the domain your site is part of. Is a niche with few competitors? Does it compete with high authority and age? Are there serious competitors only on the first 5 places, or re they competing up to pages 3-4 in SERP? So , the first thing to do is see who youare optimizing against.

Keywords must be also studied in comparison with the competition. In order to find the right keywords, you must see which ones are looked for by the users on the search engines. You can do this with several free tools which can be found on the internet:

Google Adword Keyword Tool

Good Keywords

The most searched keywords should not always be the targeted ones. “Long-tail” type keywords can bring much more traffic than the main ones, because they are easier to be brought in top.

Place a link to your site with refference to this article,if you want to use this post!!

Link To This Post
1. Click inside the codebox
2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox