SEO Tips - Free Search Engine Optimization Tips

Analytics integrates with Adsense

That’s right, Google has finally integrated AdSense Tracking into Analytics for all users. By integrating your AdSense account with a new or existing Analytics account, you’ll have access to in-depth reports about user activity on your site.

Check out the demo below.

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New interface for AdWords

Back in November, the new adwords interface was available only for a small group of U.S advertisers. Now the interface was expanded to more U.S. advertisers, as well as additional countries (such as the U.K. and Australia), and languages (such as Spanish, Japanese, French, and Brazilian Portuguese).

The new interface makes AdWords campaign management faster, clearer, and more intuitive. This means it’s easier to find your most important keywords across ad groups, navigate and edit your account quickly, and access and act on your reports.

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Two new improvements to Google results pages

Google has announced two updates to results pages

Longer snippets to search results

With implementation of new Google search algorithm, snippets length is increased. So now search result will show more of posts which have all the keywords. Probably this might change how your website appears in search result and with implication of new search algorithm we will see more useful results.

More and better search refinements

“Starting today, we’re deploying a new technology that can better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).“

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Google Adsense introduces interest based targeting

Google continues to improve AdSense by implementing a new type of advertising based on categories of interest. When you access the sites from Google network, Adsense, YouTube, etc.., Google will store a cookie about your categories of interest. Using the information, no matter what site you visit, Google will display ads in your area of interest.

You can read more details on the official AdSense blog.

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Google Analytics Certification

Google launched a new certification program, this time for Google Analytics, a tool very important to any webmaster.
The test is available online and contains 70 questions. It costs $50 to take the test. Once you pass, you’ll be registered as Google Analytics qualified., to promote you will need a minimum score of 75%.

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Google Adsense for domains now available for everyone

In December, Google expanded the Adsense for Domains product to all US publishers. Today seems that Google expanded the product to international publishers.

What is AdSense for domains?

AdSense for domains allows publishers with undeveloped domains to help users by providing relevant information including ads, links and search results.

If you have undeveloped domains, then AdSense for domains can help your users. To get started, check out setup instructions, and visit Help Center for more information.

What domains are eligible for AdSense for domains?

AdSense for domains can be used on any domain that adheres to Google’s policies.

AdSense Help: AdSense for Domains

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Google Sitemap Generator

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. By creating and submitting Sitemaps to search engines, you are more likely to get better freshness and coverage in search engines.

Google Sitemap Generator is a tool installed on your web server to generate the Sitemaps automatically. Unlike many other third party Sitemap generation tools, Google Sitemap Generator takes a different approach: it will monitor your web server traffic, and detect updates to your website automatically.

For more details and download click HERE.

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WordPress Optimization for search engines

WordPress is becoming every day a kind of Google for blogging platforms, because around it bloggers created an extraordinary community that participates with many themes and plugins. As a result, increasingly more people need help in the WordPress installation or to optimize for search engines. I recommend you to read these articles permalinks , titles and meta tags for wordpress , about wordpress seo plugins and about optimization for google.

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Wordpress Optimization: permalinks, titles and metatags

1. Permalinks - is called so because should be permanent links , if you make changes in the URLs you can use redirect but is not easy. You can change the url type from Options/Permalinks. I use /%category%/%postname%/ for my posts.

2. Posts title - is very important because it appears once in the url like /%postname%/ once in metatags and once again in page header. Watch how you choose to use the keywords in these 3 elements because is essential.

3. Meta tags - are pieces of code only visible to spiders and any curious trying to see the code pages. Because we talked about the title before, the next most important becomes “description”. This must be a brief phrase completed by a point in which to say something about that page. Use keywords and limit the number of characters to about 250, do not try to make the description more than the content.

If you want you can use our free meta tag generator.

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Google - “This site may harm your computer”

On 1/31/2009 If you did a Google search between 6:30 a.m. PST and 7:25 a.m. you likely saw that the message “This site may harm your computer” accompanied each and every search result.

Google explains HERE.

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