What was Google sandbox and what is today

Sandbox was a penalty for sites who gained relatively fast backlinks in short time.It was an automated process with a drastic effect in SERPS.Most of pages that are in sandbox drop lots of positions and end on the bottom of rankings and they stay there for a lot of time.

Lots of webmastes who “think” that sandbox means, are saying that a solution to escape from sandbox effect is to gain more links,more valuable links,lets say more relevant links with PR for your optimized page.This is a mistake because if links are that that put your page in sandbox,why are you trying to gain more backlinks?

I tested a lot on sites that are in sandbox and the only solution to get out of there in SHORT TIME IS TO ELIMINATE THE BACKLINKS THAT BURYED your pages in sandbox.Once I had a page on another site of mine with games.I tryed to get backlinks for it,aprox 10 links site wide from other 10 sites of games with PR between 3 and 4. In 2 weeks that page droped lot of positions in SERPS and I loosed at least 80% traffic from it(aprox~800 UV/day).After 2 weeks I thougth that those 10 links site wide must be the reason for sandbox effect and then I deleted 60% of them from parteneres sites. They were all one way links.

In 4 days my page went up again in SERPS to 3th positions and my traffic doubled.


As a matter of fact,not numbers of backlinks can drop you in SERPS but the PR from them can.If you have a new page/site for at least 3 month indexed in Google and you gain 2 backlinks of PR6 to it, be surrely you will see the effect. If they are natural links,links placed in article that correspand to an natural phrase(Phrases can be tested if they have a logical sens and they are human relevant with very simple alghoritms ) you will see no sandbox effect.

Nowadays Google is positioning pages in SERPS with a new alghoritm.Fresh content gain 100% rise in SERPS and after a month they drop …a lot….All  new pages are happening this.

Is not Google dance, its not sandbox its a new pain that you have to fit with.

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8 Responses to “What was Google sandbox and what is today”

  1. ppc management  on May 26th, 2009

    If we all use these tips simultaneously with eminence content and incoming links, our website will show a marvelous ranking growth. Glad to read this good information, I’ll be certain to practice good quality SEO behaviors.

  2. player  on May 30th, 2009

    so you mean that link building should be done in a slow pace?

  3. Deadworldisee  on May 30th, 2009

    Its a must to make link building in slow pace.Also it must be made only with relevant sites.

  4. seo techniques  on August 19th, 2009

    Hi I would like to agree to disagree with what you have said. The reasons for this is firstly no website can control the amount of links comming into it. Say for example you got a website about michael jackson and you was the only website holding certain information about him. In 1 day you could get 100’s of websites linking back to you. Google understands this and will not penalize your site due to the amount of backlinks created.

    I have experience with sandboxed sites also and the best way to get them out which has worked for me is:

    Add new contents- this will put your website up for re-analysis.Your website will be reconsidered.

    Add high quality backlinks - adding authority to your site shows google that you are trustworthy. The majority of the time this method works.

    Another method which has worked for me is to use google adwords. I used google adwords on a site of mine which was sandboxed. Within 3 days the site was out of the sandbox.

  5. Cars  on August 24th, 2009

    I disagree. In the long run links will help your ranking. If inbound links done damage, then your competitors could start linking to you heavily and damage your ranking.

  6. b2b  on September 11th, 2009

    If what you are doing appears natural then you will be okay. If you are adding links then that is not really a problem at all, the issue is when something is out of the norm and by that I mean very out of the norm.

    Its not strange for a site to have an increase of 50 links in a day

  7. The Counselor  on November 6th, 2009

    One solution to escape the sandbox effect is to gain more links, the most valuable links, say that the most relevant links to your site with optimized PR.

  8. digital marketing agency hertfordshire  on January 13th, 2010

    I’m not the sandbox exists as you describe it. I think it’s a myth which internet marketers have created to ensure competition doesn’t over take them. Think of how many links the first site that announced Michael Jacksons death got in a matter of hours? I bet that site wasn’t sandboxed.

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