Essential Terms

Anchor text - is the hyperlinked words on a web page , the words you click on when you click a link. For example, in code <a href= />Free SEO Tips</a> the anchor text is “Free SEO Tips” in optimizing anchor text has a critical role.

Feed - A feed is the syndicated content from a blog. Syndicated blog content is aggregated and delivered via a feed reader to subscribers.

BlackHat SEO - Refers to an optimization strategy, a person who uses dirty tricks to bring his site up in search engines. Spam, creating content generated automatically, generate inbound links automatic or keyword stuffing are some classic examples of Blackhat SEO.

GoogleBot - The robot (or crawler) used by Google to index sites on the Web.

CTR - Clickthrough rate, or rate that a human user will click on a link, an ad, a picture, a result in Serp, etc.

IBL - inbound link, or link coming to your site from another site.

Keywords - keywords can be defined as the specific terms used by person to search for something on the internet.

Link Juice - The link popularity that passes from any given link to the page it’s linking to.

Long Tail - Keyword phrases with at least three, sometimes four or five, words in them. These long tail keywords are usually highly specific and draw lower traffic than shorter, more competitive keyword phrases, which is why they are also cheaper.

Niche - a subject or a very specific market.

Nofollow - an attribute used for links used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index.

OBL - outbound link, or link that goes from your site to another site.

Plugin - a plugin is a module that can attach to an informational platform, in our case Wordpress, usually producing a very specific effect.

PR - PageRank is a numeric value that represents how important a page is on the web.

RSS - is a family of Web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and video in a standardized format. An RSS document (which is called a “feed”, “web feed”,or “channel”) includes full or summarized text, plus metadata such as publishing dates and authorship.

SERP - Acronym for Search Engine Results Page, the page delivered to a searcher that displays the results of a search query entered into the search field.

SEM - The process of building and marketing a site with the goal of improving its position in search engine results. SEM includes both search engine optimization (SEO) and search advertising, or paid search.

SEO - The process of making a site and its content highly relevant for both search engines and searchers.

XML - Extensible Markup Language

URL - Uniform Resource Locator.

Place a link to your site with refference to this article,if you want to use this post!!

Link To This Post
1. Click inside the codebox
2. Right-Click then Copy
3. Paste the HTML code into your webpage
  • Share/Save/Bookmark

Related posts:

  1. Anchor text of a link
  2. What is PageRank?

One Response to “Essential Terms”

  1. Ted  on July 2nd, 2009

    Good reading, im tring to find some good SEO software. any tips?

Leave a Reply