Tag Archives: pagerank

What is PageRank?

In previous posts we talked about what are backlinks and anchor text , today i will talk about pagerank.

Many wonder what is the Page Rank (PR ™) and what role it has in relationship with the search engine optimization (SEO). PageRank is a value between 0 and 10 assigned by the Google algorithm, which quantifies link popularity and trust among other factors.

Formula developed by Google to determine a web pages pagerank:

PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))

Where:

PR(A) is the PageRank of a page A
PR(T1) is the PageRank of a page T1
C(T1) is the number of outgoing links from the page T1
d is a damping factor in the range 0 < d < 1, usually set to 0.85

It also means that if a page has no links to it (no Backlinks) will receive a low PR of 0.15 (1 - 0.85).
A sure way to gain Page Rank is to submit your site to web directories and make link exchange with websites from the same niche.

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What are backlinks?

Basically backlinks are a link from another website to your website.

Backlinks are one of the most important aspects you need to consider when you’re trying to build a higher ranking in the search engines. In conditions in which your page focuses on a topic (for example music), Google analyzes the content of the web page and positions in a search. But how does this work? There are millions of pages talking about the same topic, why would you on the first page in Google? It’s simple, Google count links to your page and will receive a ranking (page rank) following which it will determine the position in the search engine according to the backlinks to your page.

The number of backlinks which recommend a site or a page is an important factor because the number of backlinks influence the positioning of sites to search. The quality of backlinks is an important factor. I said earlier that the number of backlinks sites is an important factor, but if the IBL sites are of poor quality, then this number is almost irrelevant. IBL sites must be of quality,the quality is not given only by the Page Rank, but by age, or the popularity of a site.

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