There are a few tricks we can use to choose a SEO friendly name for the domain. For example, the domain containing keywords will be much more visible. But it’s not good to exaggerate and give names to your domain like: www.keyword1-keyword2-keyword3-keyword4-keyword5.com because in this case here is a great chance that you will be penalized. Choose a name for your domain as short as possible , even if a domain name can contain even 67 characters. It is preferable that the users can access your site by typing a word as short as possible.